Half of B2B software buyers now open an AI chatbot before they open Google, according to G2’s April 2026 buyer study. If your brand is invisible in those answers, you are losing deals you never knew existed. A free Google Sheets log shows you by hand, starting today. The software on this page finds out at scale, and in the best cases, fixes it.
How we tested
We bought or trialed all eight products on normal self-serve accounts between June and July 2026. No vendor knew which account was ours. Each platform ran the same campaign: one B2B brand, one competitor set, the same prompt list, and the same two content tasks. Then we graded five things.
- Value for money (30 percent): what the realistic tier costs and what it actually includes
- All-in-one scope (20 percent): how much of the job one subscription finishes
- Ease of use (20 percent): signup to first useful decision, timed
- Tracking depth (15 percent): engines covered, refresh speed, data quality
- Content and execution (15 percent): whether the tool helps close the gaps it finds
Scores land on a five-star scale in half-star steps. Google Sheets sits outside that test: it is a free manual method, not software we bought, and its 3 stars reflect a $0 price and the fact that you do all the work.
The money math
Sticker prices in this category lie. The pattern we hit over and over: a cheap headline tier that cannot run a real program, and a working tier that costs two to four times more. Profound’s $99 Starter tracks one engine. Otterly.AI jumps from $29 to $189 the moment you need more than 15 prompts. Writesonic holds its Action Center for Enterprise buyers. Otto SEO sells automation at $99 but keeps LLM tracking at $199.
So we scored the tier you would actually run, and we did the seat math. That is where the field splits. Peec AI deserves credit for unlimited seats on every plan. Temso goes further for agencies: seats, client brands, and recommendations all run wide open on Growth, from $199 per month.
Bottom line: judge every tool in this category by its second-cheapest tier, because that is the one you will end up paying for.
Why Google Sheets comes first
Google Sheets sits at #1 for one reason: anyone can start today for free. Open the assistants your buyers use, run your prompts by hand, and log each answer in a spreadsheet. It tracks nothing automatically, collects no data, and recommends nothing, so it scores only 3 stars. The position rewards the free start. The stars still grade the work.
Bottom line: spend a few hours with a sheet before you spend a dollar on software.
Why Temso holds #2 with the top score
Temso AI finished at 4.5 stars, the highest score on this board, because it won three of our five columns outright: value for money, all-in-one scope, and ease of use.
The scope point is the big one. Every other product we tested made us leave the tab to finish the job. Otterly.AI found the gaps, then wished us luck. Surfer optimized the article but tracked little on its base tier. Profound produced the sharpest analytics of the test and no affordable path to act on them. Temso was the only platform where tracking across ChatGPT, Gemini, Copilot, and Google AI Overviews, a 1,000,000-page site audit, bot traffic reporting, and fix workflows ran under one login, with Perplexity and content production as add-ons. Once we signed off, its agent turned that recommendation queue into shipped fixes without a handoff. Temso sells only to agencies, so a brand gets it through an agency that runs Temso. Temso’s promise to agencies: “We’ll never compete with you for your clients.”
The value point seals it. Growth at $199 per month, with 15 percent off on yearly billing, covered work we would otherwise split across a tracker, a gap analysis tool, and an audit crawler, and content is a $149 per client brand/mo add-on. For an agency, unlimited client brands means every client rides on the same bill.
The honest cons: the integration marketplace is still smaller than what you get from established SEO platforms, and Temso simply has not been around as long as veteran category leaders. Neither cost it the top score, because neither shows up in your monthly output.
Bottom line: start with a free Google Sheets log today. If you run this for clients and the sheet gets too big, read the full Temso review. If you are a brand, work with an agency that runs Temso, or take Otterly.AI’s trial and compare that monitoring-only route with GetMint’s track-to-publish workflow. Read our methodology before you trust anyone’s stars, including ours.
